Job Description

Social Media Specialist (Short-Form Focus)

Location: Remote (South Africa, LATAM, or Philippines)

Compensation: USD $1,800-$2,500 per month (depending on experience)

Industry: Education / Digital Media

Schedule: Full-time (40+ hours/week) | Flexible Hours

About the Company

Our client is a fast-growing education and digital media company operating several highly recognized online brands focused on medical education, personal development, and lifestyle content.

Their content reaches millions of viewers across YouTube, Instagram, TikTok, and other digital platforms. As they continue to grow, they are looking for a creative and detail-oriented Social Media Specialist to lead their short-form content strategy and help expand audience engagement across multiple channels.

Role Overview

We are seeking an experienced Social Media Specialist with a passion for short-form content and a deep understanding of today's social media landscape.

Working closely with content editors, designers, and marketing stakeholders, you'll own the strategy, publishing, optimization, and performance of short-form content across TikTok, Instagram, and YouTube Shorts. You'll identify opportunities within long-form content, coordinate asset creation, manage publishing calendars, and continuously optimize performance using platform analytics.

The ideal candidate combines creativity with analytical thinking, understands platform-specific best practices, and has exceptional attention to detail when it comes to content quality and brand consistency.

Key Responsibilities

Social Media Strategy & Content Management

• Lead the strategy and execution of short-form content across TikTok, Instagram (Reels, Stories, and Feed), and YouTube Shorts.
• Develop platform-specific content strategies that support audience growth and engagement.
• Identify compelling moments from long-form YouTube videos for repurposing into engaging short-form content.
• Ensure content aligns with each platform's best practices, trends, and audience expectations.

Content Production & Quality Control

• Review short-form video edits and ensure captions, formatting, and branding meet quality standards.
• Create image-based social content, including carousels, quote graphics, featured images, and promotional assets using Canva.
• Edit simple video content and caption animations using CapCut where required.
• Coordinate with designers to develop creative assets for campaigns and promotional initiatives.

Publishing & Community Management

• Schedule and publish content using Later, Meta Business Suite, and YouTube Studio.
• Maintain organized publishing calendars and content workflows within Notion.
• Monitor and engage with online communities across multiple social platforms.
• Collaborate with marketing and content teams on cross-channel campaigns, newsletters, and promotional initiatives.

Analytics & Optimization

• Monitor platform analytics and campaign performance.
• Identify trends, audience behaviors, and content opportunities.
• Continuously optimize content strategy based on performance insights.
• Stay current with platform updates, emerging formats, and algorithm changes.

Required Hard Skills

• Minimum of 3 years' experience in Social Media Management or a similar digital marketing role.
• Proven experience managing and growing TikTok, Instagram, and YouTube Shorts.
• Strong understanding of short-form video strategy and platform algorithms.
• Excellent written English with outstanding grammar and attention to detail.
• Experience using Canva, Later, Meta Business Suite, and YouTube Studio.
• Experience editing short-form video using CapCut or similar software.
• Strong understanding of social media analytics and performance reporting.
• Ability to manage multiple brands and publishing calendars simultaneously.

Soft Skills

• Creative thinker with excellent storytelling ability.
• Exceptional attention to detail.
• Strong organizational and project management skills.
• Self-motivated and proactive.
• Collaborative and team-oriented.
• Adaptable in a fast-paced creative environment.
• Strong communication skills.
• Curious and eager to stay ahead of social media trends.

About the Ideal Candidate

You live and breathe social media.

You understand what captures attention in the first three seconds, how different audiences engage across platforms, and how to transform long-form content into engaging short-form experiences.

You combine creativity with analytical thinking, constantly testing new ideas while using performance data to improve results. Whether you're reviewing captions, scheduling campaigns, or analyzing engagement metrics, you take pride in delivering polished, high-quality work that strengthens the brand and drives audience growth.

Why This Role Matters

Short-form content has become one of the company's most important growth channels.

As the Social Media Specialist, you'll play a key role in expanding brand awareness, increasing audience engagement, and helping transform high-quality long-form content into impactful social media experiences that reach millions of viewers.

Your creativity, strategic thinking, and attention to detail will directly influence the continued growth and success of multiple industry-leading digital brands.

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